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Why Black Twig Design? |
Are We Right for You?
Yes, if...
- You value the image of your business
The vast majority of sites on the web are simply ghastly to look at, by any standard, and reflect poorly on the businesses they represent. We have worked extensively with small firms in the fruit industry over the last few years. Retail and niche marketing are increasingly important components to successful fruit farming, and this requires a strong focus on image. With the simple addition of a professionally designed website, our clients have realized increases in retail traffic to their farm markets of 50% to 100% and more. This is the power of visual imagery at work. If you can see value in investing in the image you present to the public, we will be an important asset to your business.
- You can see benefits from an effective website
There is a lot of confusion in people's minds as to how to value a website. A website is only as valuable as the plan behind it. Most of our clients are realizing 10,000 or more visits to their site a month. What would that exposure cost in print? On television or radio? Unlike television, billboards, magazines and other traditional media, the Internet affords the same opportunity to small businesses as it does to General Motors.
- You want straight talk and common sense
We use this new technology to provide real results, in the real world for real people. The Internet is no more than a tool, although a powerful one. We believe that the same rules of business success that apply offline also apply online. If you would rather hear the truth than a promise; if you would rather focus on your business goals than the technical details; if you are more interested in the result than the method, we could be the right choice.
Probably not, if...
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- You want to shop around
If you would rather shop around and buy various components here and there on an 'a la carte' basis, we are probably not the right choice for you. The time we spend bailing out customers from various hosting, domain registration, promotional and design arrangements with questionable firms is time we are not able to spend on producing the best possible product for our loyal customers. Long experience shows us that this is what invariably happens. While you may find a "deal" here or there, there is always a catch. Purchasing Internet services is a minefield. We have spent hundreds of hours trying to extricate clients from services for which they have contracted on their own. Domain names held hostage, websites deleted from servers, credit cards billed without authorization, email lost: you name it, we have seen it.
- You think you can design your own site on the cheap
If you have the idea that if you could just buy the right equipment or software, or take a class, or hire your teenage nephew to design a quality site, you are probably wasting your time with us. Wouldn't it make more sense to have us learn about your business so we can effectively represent you on the web, than it would be for you to try to learn ours?
- You don't see opportunity or value in the Internet
It is surprising to us the number of people who really haven't thought through the potential value the Internet can bring to their business, yet think that they "need a web presence." We can't sell the concept of the Internet to you. All we can do is provide you with the tools and expertise to help you realize your goals on the Internet.
- You are looking for a "magic wand"
The best website in the world can't overcome the handicaps of a bad product, a poor marketing plan, lack of management, customer neglect or a myriad of other fundamental business shortcomings. If it isn't working offline, it probably won't work online. There is no magic formula to achieve even one sale on the Internet, let alone fabulous riches. We do not claim to be marketing experts, management consultants, or dot-com gurus. We are Internet implementation experts, which is a fancy way of saying that we can help you tell your story effectively on this new medium called the Internet.
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© 2003 Black Twig Design, Inc. 801 S. Garfield Ave. #143, Traverse City, MI 49686 telephone 231-929-4997 |